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Behavioral science tools
built for Web3.

Practical frameworks to sharpen your thinking in blockchain, crypto, and decentralized governance. All built from the Theory of Blockchain Psychology. Direct downloads — hosted here, no third-party required.

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The Behavioral Web3 Glossary

44 blockchain terms redefined through behavioral science. FOMO is Availability Bias. HODLing is the Sunk Cost Fallacy. Web3 is an Imagined Order. The only glossary that explains what is actually happening in your brain.

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Loss Aversion Checklist

5 rules to bulletproof your DeFi portfolio against Loss Aversion. A pre-commitment protocol from behavioral economics applied directly to crypto investing. Print it. Put it next to your setup.

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Web3 Decision Hygiene Template

A pre-trade and pre-vote checklist applying Decision Hygiene (Kahneman, Sibony & Sunstein, 2021) to blockchain investing and DAO governance. 18 checks across two protocols. Stop making irreversible decisions with your System 1 brain.

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Blockchain Psychology Reading List

23 books, 6 academic papers — curated and annotated by CJ Carswell. From Kahneman to Harari to Nakamoto. The intellectual foundation behind the Theory of Blockchain Psychology.

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Crypto Investor Bias Profiles — Complete Set

All three profiles in one download: The Hype Chaser, The Panic Seller, and The Loyalist. Full behavioral analysis, neuroscience, financial costs, 5-point action plan, and self-assessment for each type.

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Fortune 500 Blockchain Scorecard

How Walmart, JPMorgan, Amazon, and other Fortune 500 giants score on the Theory of Blockchain Psychology. A behavioral economics preview from the full 913-page report.

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DAO Governance Health Check

The downloadable PDF version of the scored assessment. 20 questions across 5 behavioral dimensions. Score out of 100. Built from the BE DAO Framework. Use independently or alongside the interactive version below.

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Interactive Assessment
What is your crypto blind spot?

Are you a Hype Chaser, a Panic Seller, or a Loyalist? 60 seconds. Identifies which cognitive bias is most likely costing you money.

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Interactive Assessment · DAOs & Governance Teams
Is your DAO behaviorally resilient?

20 questions across 5 governance dimensions. Score out of 100. Built from the BE DAO Framework (Carswell, 2024). Takes 5–8 minutes.

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Dimension Breakdown
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