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WEALTH
Masterclass · MC2 · BlocPsych, LLC
The Psychology of Wealth in Web3

How to Outsmart Your Lizard Brain and Stop Losing Money to Hype.

A 90-minute behavioral science masterclass for serious Web3 investors, DAO participants, and builders who are tired of making the same expensive emotional mistakes.

My promise to you: By the end of this session, you will have one specific Alpha Strategy — The Investor's Circuit Breaker — that you can use immediately to protect your wealth from the most dangerous threat in any market: your own brain.
90 minutes · Self-paced · Lifetime access
Required text: Blockchain Psychology (PDF included)
Instructor Q&A sessions available · Janelle facilitates
Certificate of completion · Skool community access
Coming Soon · Join the Waitlist
Coming Soon
one-time · lifetime access
Join the Waitlist → Questions? Email Us
PDF of Blockchain Psychology included with enrollment.
Print edition available on Amazon.
The Curriculum

Three things you will walk away with.

This masterclass does not teach you to predict markets. It teaches you to understand the force that is actually moving your portfolio: your own cognition.

01 · The Biology
Why Smart People Make Broke Decisions
System 1 (Fast Adaptive Thinking) keeps you alive. In volatile markets, it makes you poor. You will understand exactly what is happening in your brain during a pump, a crash, and a community shill — and why your instincts are specifically calibrated to lose money in crypto.
Ref: Blockchain Psychology, Chapter 3, Pages 84–91
02 · The Strategy
The Investor's Circuit Breaker
Decision Hygiene applied to blockchain investing. A three-step system — the Cooling-Off Rule, Source Triangulation, and the Pre-Mortem — that activates your Deliberative Thinking before you make an irreversible commitment. Immediately deployable.
Ref: Decision Hygiene (Kahneman, Sibony & Sunstein, 2021) · Applied via BE DAO Framework
03 · The Community
Why Your DAO Might Be Your Biggest Risk
You can be individually rational and collectively broke. Groupthink, echo chambers, and Excessive Coherence are governance failure modes that destroy value even when every individual member is intelligent. You will recognize them and know what to do.
Ref: Blockchain Psychology, Page 98 · BE DAO Framework
Session Breakdown

90 Minutes. Three parts. One complete system.

0:00 – 10:00
Introduction & Orientation
The Most Dangerous Thing in Web3Is Already Inside Your Head
Why the technology is not your biggest risk. Why biological evolution is actively working against your portfolio. What you will learn to do differently by the end of this session.
10:00 – 25:00
Part 1 · The Hook — The Biology of Bad Decisions
System 1 vs. System 2: Your Brain Has Two Operating Systems and One of Them Is Trying to Bankrupt You
Deep dive into Fast Adaptive Thinking and Deliberative Thinking — and why the volatile, social, 24/7 nature of crypto specifically activates the worse of the two systems.
  • Loss Aversion (Prospect Theory) — why losses feel twice as painful as gains feel good
  • Availability Bias — why FOMO is a neurological event, not a personality flaw
  • The Panic Sell and the FOMO Buy — how these two patterns destroy compounding
  • Live exercise: map your last three portfolio decisions to a bias type
25:00 – 70:00
Part 2 · The Value — The Alpha Strategy
Decision Hygiene and The Investor's Circuit Breaker: The Three-Step System That Protects Your Wealth From Your Own Brain
The operational core of the masterclass. Decision Hygiene (Kahneman, Sibony & Sunstein, 2021) applied directly to blockchain investing through the BE DAO Framework.
  • The Cooling-Off Rule — 24 hours before any transaction over your threshold. Non-negotiable. How to encode it as a system, not a resolution.
  • Source Triangulation — find the strongest bear case before you buy. How to identify genuine dissent vs. FUD. The Confirmation Bias trap that makes this hard.
  • The Pre-Mortem — "If this goes to zero, how will I feel?" Applied pre-commitment technique from behavioral economics.
  • Live exercise: apply Source Triangulation to a current hyped project
  • How to encode the Circuit Breaker as a written system, not a mental habit
70:00 – 85:00
Part 3 · The Community — Governance Risk
You Can Be Individually Rational and Collectively Broke: Groupthink, Echo Chambers, and the Hidden Risk in Every DAO
Individual cognitive hygiene is necessary but not sufficient. If you are investing in or participating in a DAO, the community's decision-making quality is a direct investment risk.
  • Groupthink (Janis, 1972) — the eight symptoms and how to identify them in your community
  • Excessive Coherence — when social harmony becomes a governance failure mode
  • The Whale Problem — Authority Bias and how concentrated token ownership exploits community psychology
  • What to look for in a DAO before you invest or participate
85:00 – 90:00
Close · The Manual
The Circuit Breaker Protects Your Wallet. Blockchain Psychology Protects Your Future.
The bridge from individual decision hygiene to the broader behavioral science framework. What is available in the book, the BE DAO White Paper, and the BlocPsych consulting suite for those who want to go deeper.
The Core Tool · Included with Enrollment
The Investor's Circuit Breaker
A three-step decision protocol for any transaction above your pre-set threshold. Printed card included. Based on Decision Hygiene (Kahneman, Sibony & Sunstein, 2021) applied to blockchain investing through the BE DAO Framework.
Step 1 — The Cooling-Off Rule: 24 hours before executing. No exceptions above your threshold. Write the threshold down before you start this masterclass.
Step 2 — Source Triangulation: Find one credible, well-reasoned opposing view before you proceed. If you cannot find one, you have not looked hard enough.
Step 3 — The Pre-Mortem: Write down exactly how you will feel and what you will do if this goes to zero. If you cannot write this clearly, you are not ready to invest.
Everything Included

Coming Soon — What you receive.

🎓
90-Minute Masterclass
Self-paced video with professional narration. Lifetime access — revisit any section at any time. Structured in three parts with clear milestones.
📖
Blockchain Psychology PDF
Full PDF of Blockchain Psychology: Blockchain, Behavior & the Quest for a Better Future by C.J. Carswell. Required text for the masterclass. Print on Amazon separately.
🛡️
The Circuit Breaker
Downloadable decision protocol card. Print it. Put it next to your trading setup. The physical friction of a printed card has measurable behavioral impact.
❓
Q&A Sessions
Live Q&A sessions facilitated by Janelle, BlocPsych colleague. Sessions scheduled monthly. Submit questions in advance or attend live.
🏆
Certificate of Completion
BlocPsych certificate issued on completion of all three parts. Shareable on LinkedIn. Future NFT credential edition planned.
👥
Skool Community
Access to the BlocPsych Skool community. Discuss the curriculum, share Circuit Breaker results, and engage with other serious Web3 practitioners.
The Instructor
CJC Photo
C.J. Carswell, MBA
Founder, BlocPsych, LLC · Behavioral Scientist · Doctoral Candidate

C.J. Carswell is the founder of BlocPsych, LLC and the originator of the Theory of Blockchain Psychology — the first systematic behavioral science framework for understanding human interaction with decentralized systems.

She is the author of Blockchain Psychology: Blockchain, Behavior & the Quest for a Better Future (2026), creator of the BE DAO Framework, and the behavioral scientist behind The Governance Decoder. She is currently a doctoral candidate in Business Psychology.

Her work applies the frameworks of Kahneman, Tversky, Thaler, Sunstein, Cialdini, and Harari to the specific behavioral failure modes of Web3 — from individual investment decisions to DAO governance architecture.

Author — Blockchain Psychology (Amazon, 2026)
Creator — Theory of Blockchain Psychology
Creator — BE DAO Framework (SSRN, 2024, peer-reviewed)
MBA · Doctoral Candidate, Business Psychology
Founder — BlocPsych, LLC (Sheridan, Wyoming)
You are not fighting the market.

You are fighting 200,000 years of biological evolution.

It is time to get a system.
Coming Soon · Join the waitlist to be notified at launch
Join the Waitlist → Questions? Email Us
Questions? Email hello@getblocpsych.com · Discovery Call: Book 30 minutes