Self-paced courses and live instruction at the intersection of behavioral economics and blockchain. Built on the Theory of Blockchain Psychology. New courses added as the curriculum grows.
Currently available: 1 course · Coming soon: Unlocking the Black Box · More planned
Ongoing access, live sessions, behind-the-scenes research, and early tool releases. The community is where the curriculum lives between courses.
CJ Carswell is the originator of the Theory of Blockchain Psychology and the author of Blockchain Psychology (Amazon, 2026). Her work applies the frameworks of Kahneman, Tversky, Thaler, Sunstein, Cialdini, and Harari to the specific behavioral failure modes of Web3.
She teaches not from theory but from research — the BE DAO White Paper is peer-reviewed and published on SSRN, and the Blockchain Fortune 500 Report represents 913 pages of independent behavioral analysis.
The Psychology of Wealth in Web3 is available now. Enroll in the full $997 VIP experience or join the community starting at $1/month.